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ChatGPT & AI for Sales and Marketing Professionals
- Understanding how ChatGPT and AI are transforming modern sales and marketing
- Exploring where AI delivers the greatest value across sales, marketing, and customer engagement
- Creating high-quality marketing content, social media posts, blogs, and email campaigns using AI
- Using AI to support sales outreach, customer communications, and proposal development
- Researching prospects, analysing customer insights, and generating campaign ideas more efficiently
- Designing effective prompts that produce accurate, relevant, and commercially valuable outputs
- Maintaining brand voice, authenticity, governance, and responsible AI usage
- Integrating AI into existing sales and marketing workflows to improve productivity and consistency
- Exploring practical business use cases, workplace scenarios, and implementation best practices
Overview of the webinar
Every successful sales and marketing team relies on effective communication, strong customer relationships, compelling content, and the ability to respond quickly to changing business needs. As Artificial Intelligence continues to evolve, organisations are discovering new ways to use AI as a practical business tool that supports these everyday activities.
This webinar explores how ChatGPT and other AI tools can enhance sales and marketing workflows through practical workplace examples rather than technical theory or live software demonstrations. The session focuses on where AI can genuinely add value whilst ensuring that creativity, commercial thinking, and customer relationships remain firmly in human hands.
Participants will explore how AI can support marketing content creation, email campaigns, sales outreach, proposal development, customer research, campaign planning, brainstorming, and communication. The webinar also introduces practical prompt-writing techniques that help produce more accurate, relevant, and commercially valuable outputs.
The session concludes by examining responsible AI adoption, including data privacy, governance, and maintaining brand authenticity. Attendees will leave with practical ideas they can confidently adapt within their own organisations to improve efficiency, strengthen customer engagement, and support business growth.
Who should attend?
- Head of Sales
- Head of Marketing
- Sales Executive
- Senior Sales Executive
- Business Development Executive
- Business Development Manager
- Sales Manager
- Account Manager
- Key Account Manager
- Customer Success Manager
- Marketing Executive
- Senior Marketing Executive
- Marketing Manager
- Digital Marketing Manager
- Content Marketing Manager
- Brand Manager
- Communications Manager
- CRM Manager
- Campaign Manager
- Commercial Manager
- Revenue Operations Manager
- Sales Director
- Marketing Director
- Commercial Director
- Business Owner
- Entrepreneur
Why should you attend?
Today's sales and marketing professionals are expected to wear many hats. From generating qualified leads and creating engaging content to building customer relationships, analysing campaign performance, and responding to changing market trends, the pace of modern business leaves little room for inefficiency.
Artificial Intelligence is creating exciting new opportunities to work smarter rather than harder. When used effectively, tools such as ChatGPT can help accelerate content creation, improve customer communications, support sales preparation, and reduce the time spent on repetitive administrative tasks, allowing professionals to focus on strategy, creativity, and building meaningful customer relationships.
This session explores practical ways AI can enhance everyday sales and marketing activities through realistic business examples and workplace scenarios, helping attendees identify opportunities to improve productivity whilst maintaining authenticity, brand consistency, and human connection.
Faculty - Ms.Serena Ittoo
Serena Ittoo is a Mindset Musician and Transformational Coach who specialises in supporting individuals and teams to enhance focus, build resilience, and perform at their best in fast-paced working environments.
She works with organisations to deliver training webinars and sessions focused on mindset, emotional intelligence, and performance, equipping employees with knowledge and practical tools they can apply in their day-to-day work.
Alongside her training, Serena’s core work focuses on providing ongoing wellbeing and performance support for organisations, giving employees access to monthly practical tools - combining psychology, coaching and music - that they can use in real time to support their overall wellbeing, stay focused, manage their energy, and perform consistently at their best throughout the working day.